Başak graduated from Galatasaray High School before double majoring at Boğaziçi University where she received her B.A. with High Honors in Business Administration and Political Science/International Relations.

After graduation, Başak started her career at the Marketing Department of Procter&Gamble (P&G) where she managed adaptation of the global brand strategies to the region at the company’s regional headquarters in Switzerland, brand building and market uptake activities, capitalizing on her experience on market practices in Turkey. She worked on branding, innovation, patenting, strategy and sustainable business development at the global P&G headquarters in Cincinnati, OH, in the United States.

After a decade abroad, Başak returned back to Turkey where she continued her career at Yıldız Holding in various senior positions and Board memberships.

She established her own consulting company and provided several companies with support on branding, strategy, business development, access to market, and sustainable business development. Başak is a Board Member in various industries and organizations, and continues her academic life both as a student and as an instructor.

Başak currently serves as General Manager at Coca-Cola Turkey.