Nurtaç Ziyal Afridi graduated from Marmara University Department of Business
Management in 1993. She received her MBA degree from Germany. She began her career at
Arthur Andersen in 1993 and then started working at Accenture. Ziyal Afridi conducted
restructuring, strategy, and transformation projects for her clients from various industries.
Having joined Yıldız Holding in 2006 by establishing and leading the Corporate Strategy
department, Nurtaç Afridi played a key role in Yıldız Holding’s transformation into a global
Turkish company with more than 300 brands available in over 120 countries. She managed
domestic and international acquisitions, mergers, company sales, IPOs, and strategic
projects at Yıldız Holding between 2010 and 2020. In 2014, she successfully managed the
acquisition of United Biscuits which included such international brands as McVitie’s, Carr’s,
Jacobs, and BN under its roof and contributed to Yıldız Holding’s growth in global markets.
She also spearheaded GODIVA’s transformation and licensing deals for GODIVA in Japan,
South Korea, Australia, and New Zealand.
Having assumed the role of GODIVA’s global CEO in December 2020, Nurtaç Afridi is also a
member of the GODIVA Board. In this role, she drove an extensive transformation that led to
GODIVA’s growth in global markets. Afridi leads all the elements of the GODIVA
transformation, including extending channels of distribution, driving product innovation,
expanding marketing and licensing, creating an integrated supply chain, and empowering
GODIVA's people. In addition to her outstanding contributions to both Yıldız Holding and its
global brand GODIVA, Nurtaç Afridi was appointed as a Yıldız Holding Board Member as of
April 2022.