Currently Co-founder and Chief Executive Officer at Insider,

responsible for running efficient operations, building a strong

company culture for a team of 900 Insiders from 41 different

nationalities, managing overseas growth, supporting sales and

marketing teams, sharing and developing Insider’s technology.

Following studies at London School of Economics, completed a

Master's Degree at Shanghai Normal University. During her time in

China, worked as an investment consultant in global companies like

PepsiCo and Vestel. After gaining international experience working

and living in the Middle East, UK, China, Asia Pacific and Russia,

equipped with skills and know-how to create a global product

company.

Being a 1X entrepreneur, founded Insider, a Sequoia-backed, AI-led

B2B martech platform in 2012 with five fellow co-founders upon

their lucrative exit from a highly prestigious language school. Since

then, Insider flourished into one of the most progressive martech

companies across 26 countries spanning EMEA, APAC, LATAM & the

USA, and was named a Leader in Gartner, Forrester, and G2 this year.

Insider empowers marketers behind the growth of top brands;

Samsung, IKEA, GAP, MAC, Virgin with industry-first technologies.

Being a highly influential tech enthusiast and a thought leader,

invited to speak at leading technology events to discuss latest trends

and advancements in the customer experience delivery space.

Granted the Most Successful Woman Entrepreneur of the Year by

Microsoft and was awarded by Junior Chambers International (JCI).

Selected as an Endeavor Entrepreneur in ISP-2014. Ranked as one of

the top three women CEOs outside of the US by Crunchbase and

received many prestigious awards including Top 25 CEOs for

Europe, Top Women CEOs in SaaS by TSR, and The Lindas by

Endeavor (granted to the top 3 CEOs worldwide).

Welcomed President Barack Obama for a fireside chat at

RESHAPE’21 (reshapesummit.com), Insider’s annual leadership

summit with dedicated stages for Sustainability, Dive