Gökhan Sığın, a graduate of the Department of Mechanical Engineering at Boğaziçi University, obtained his Master's degree in Business Administration from the University of Bristol in 1998. With over 25 years of experience at BSH, primarily in planning, marketing, and sales operations, Sığın has held significant roles within the organization. He served as the CEO of BSH Türkiye from 2018 to 2023. Recently, as of May 1, 2023, Sığın has been appointed as the CEO of the Region Emerging Markets (REM). BSH operates in this geography, covering a population of 4.6 billion through 14 subsidiaries and 9 factories in Africa, the Middle East, Central Asia, the Asia Pacific clusters. Serving as the Chairman of BSH Ev Aletleri and CEO of BSH Region Emerging Markets, Sığın also continues to hold the position of the Board President of the White Goods Manufacturers Association of Türkiye (TÜRKBESD).